Frozen’s Future is Busy, Busy, Busy
During an earnings call on Wednesday, Disney’s Bob Iger discussed the company’s strong first quarter results and gave much of the credit to Frozen. To date, Frozen has earned $865 million worldwide surpassing The Lion King as Walt Disney’s highest grossing animated movie and during the last three months of 2013, Frozen-themed merchandise were top sellers at Disney Stores. So, of course the company is looking for ways to capitalize on their newest franchise.
“There’s a lot of active development, on new iterations of “Frozen,” said Walt Disney Co. Chief Bob Iger. “You will see ‘Frozen’ in more places than you see today,” including as an adaptation for Broadway, sequels and integrations into its theme parks, videogames and other opportunities.
There are rumors swirling around the Disney community that a Frozen attraction will replace Maelstrom in the Norway pavilion at Epcot.
What are your thoughts on Frozen attractions in Disney Parks?